Playlandd

social media. graphic design.
content creation. branding.

Playlandd is a Singapore-based independent fashion brand that celebrates creativity, individuality, and playful expression. As a content creator, I designed the social graphics for the brand’s Instagram page while boosting engagements and its following count from 429 to 1.6k followers. Alongside the creative director, I  assisted the team in conceptualising new campaigns and designing the brand’s marketing collaterals.

Some reiterations for a social graphic where the brief was, “could you make it as ridiculous as possible?” 

Bet. 

Some illustrations I’ve done for Playlandd. Scroll through to see the conceptualised creation of the campaign - Drop Like Grapes.